The Power of Personalization
Package Design

The Power of Personalization

By 2025, personalization will have become the most effective way to target consumers. Learn the industry's greatest tips and tricks to transform your customer experience into something unforgettable.
Haney Launches Commercial Packaging Division, Haney Digital
Industry News

Haney Launches Commercial Packaging Division, Haney Digital

Haney is expanding its digital printing and packaging capabilities with the launch of Haney Digital. Building on 30 years of heritage and passion for brand package innovation and realization, Haney Digital delivers digital printing, laminating, and converting for short-run commercial flexible packaging applications to the Consumer-Packaged Goods (CPG) industry.
The Social Impact of Cause Marketing
Package Design

The Social Impact of Cause Marketing

Approximately one third of Americans believe that a company’s reputation and affiliation with social issues is correspondingly as essential as the product it sells. In response, brands are taking the concerns of their consumers to heart in a new wave of cause marketing.
Empower Your Packaging with Pantone's Color of the Year 2018
Industry News

Empower Your Packaging with Pantone's Color of the Year 2018

Every year Pantone selects a Color of the Year, and each year that color gains more and more media attention. What used to be a color company known only by professional designers and printers is now “en vogue”and its Color of the Year is highly anticipated, with this years announcement of Ultra Violet, popping up in popular fashion and trend publications from GQ and Glamour to the New York Times.
Crafting a new package for the beer age
Package Design

Crafting a new package for the beer age

There is no denying it, the renaissance of craft beer is here! As of 2016, more than 5,000 breweries could be found scattered across the United States. Small, local, and independent craft breweries making up nearly 99 percent of them. This influx of interest in tasting local brews has had an immense impact on the local and national economies.

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