The Power of Personalization
Package Design

The Power of Personalization

By 2025, personalization will have become the most effective way to target consumers. Learn the industry's greatest tips and tricks to transform your customer experience into something unforgettable.
It's What's on the Inside that Matters... Or Is it?
Package Design

It's What's on the Inside that Matters... Or Is it?

At GPA, collaborating with global brands and manufacturers allows us to stay on top of evolving market demands for innovative products. In the luxury packaging world, there are a series of design processes that, in our opinion, are becoming hot trends within the industry therefore driving some of our newest product offerings.
Finally – a plastic-free blister pack
Package Design

Finally – a plastic-free blister pack

One of the world’s most widely used forms of packaging – the blister pack – can now be made totally in paperboard. Two major benefits are reduced environmental impact and less consumer rage and self-injury. Blister packs are made to hang on a holder in the retail store and often consist of a paperboard backing plus a moulded transparent plastic front section to display the product to the consumer. The Norwegian converter Moltzaus’s ingeniously designed Cefapac improves both the pack’s environmental performance and its openability, and has already won awards.
The Social Impact of Cause Marketing
Package Design

The Social Impact of Cause Marketing

Approximately one third of Americans believe that a company’s reputation and affiliation with social issues is correspondingly as essential as the product it sells. In response, brands are taking the concerns of their consumers to heart in a new wave of cause marketing.
The Art of It All
Package Design

The Art of It All

It takes a certain flair to turn an innocuous object into a $3 million work of art, yet that is what Andy Warhol achieved with the success of one of his art pieces: the Brillo Box. In HBO’s 2016 documentary, “Brillo Box (3¢ Off),” Lisanne Skyler tells the story of the Brillo Box that began its life on her living room floor in 1969, before selling at auction for a record breaking price nearly 40 years later.

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