Packaging & Perspectives

At GPA, collaborating with global brands and manufacturers allows us to stay on top of evolving market demands for innovative products. In the luxury packaging world, there are a series of design processes that, in our opinion, are becoming hot trends within the industry therefore driving some of our newest product offerings.

Brand owners are eying ways to enhance consumers “on-the-go” lifestyles through new, innovative functional packaging solutions. This emerging “functional packaging” category, consisting of ease-of-use flexible pouches, stickpacks, and pressure sensitive reclosures, that aims at simplifing the consumers interaction with the package.

One of the world’s most widely used forms of packaging – the blister pack – can now be made totally in paperboard. Two major benefits are reduced environmental impact and less consumer rage and self-injury. Blister packs are made to hang on a holder in the retail store and often consist of a paperboard backing plus a moulded transparent plastic front section to display the product to the consumer. The Norwegian converter Moltzaus’s ingeniously designed Cefapac improves both the pack’s environmental performance and its openability, and has already won awards.

Approximately one third of Americans believe that a company’s reputation and affiliation with social issues is correspondingly as essential as the product it sells. In response, brands are taking the concerns of their consumers to heart in a new wave of cause marketing.

Nearly 30 years after the digital revolution took center stage, the Information Age is taking its final bow and the Experience Age is waltzing in.

Every year Pantone selects a Color of the Year, and each year that color gains more and more media attention. What used to be a color company known only by professional designers and printers is now “en vogue”and its Color of the Year is highly anticipated, with this years announcement of Ultra Violet, popping up in popular fashion and trend publications from GQ and Glamour to the New York Times.

To ring in the new year, we are addressing one of our most commonly asked questions: What are the latest and greatest packaging trends for the CPG industry?

It takes a certain flair to turn an innocuous object into a $3 million work of art, yet that is what Andy Warhol achieved with the success of one of his art pieces: the Brillo Box. In HBO’s 2016 documentary, “Brillo Box (3¢ Off),” Lisanne Skyler tells the story of the Brillo Box that began its life on her living room floor in 1969, before selling at auction for a record breaking price nearly 40 years later.

Why digital print on flexible packaging is the wave of the future.

In recent times, flexible packaging has had mixed perceptions from both consumers and designers alike. However, a positive opinion of flexible continues to improve, and more and more products are becoming available in flexible formats.