At GPA, collaborating with global brands and manufacturers allows us to stay on top of evolving market demands for innovative products. In the luxury packaging world, there are a series of design processes that, in our opinion, are becoming hot trends within the industry therefore driving some of our newest product offerings.

Brand owners are eying ways to enhance consumers “on-the-go” lifestyles through new, innovative functional packaging solutions. This emerging “functional packaging” category, consisting of ease-of-use flexible pouches, stickpacks, and pressure sensitive reclosures, that aims at simplifing the consumers interaction with the package.

One of the world’s most widely used forms of packaging – the blister pack – can now be made totally in paperboard. Two major benefits are reduced environmental impact and less consumer rage and self-injury. Blister packs are made to hang on a holder in the retail store and often consist of a paperboard backing plus a moulded transparent plastic front section to display the product to the consumer. The Norwegian converter Moltzaus’s ingeniously designed Cefapac improves both the pack’s environmental performance and its openability, and has already won awards.